About us

The people behind F26 Media

Two marketers with more than a decade each in the ad world. When you work with us, you work directly with us.

Our story

F26 Media is a two-person digital marketing shop that works like an extension of your team. We build websites that turn visitors into leads and run the paid media that brings them in, with every campaign tied back to real business results.

Eric and Tyler met in 2012 while studying abroad in Madrid, Spain. Since then they've traveled across Mexico, Iceland, Canada, Europe and even spent three months in Southeast Asia. Both earned Business Marketing degrees at the University of San Diego.

So what is "F26"? On a 2017 trip to Iceland, Tyler and Eric got a flat tire right after crossing a river on a 4x4 road. That road, route F26, stands for their love of travel and a reminder that with the right mindset you can get out of almost any tricky situation.

Eric and Tyler sitting on a roadside barrier in the mountains

The Team

Tyler Sivero

Tyler Sivero

Strategic Consultant

After moving to Los Angeles with a marketing degree in hand, Tyler started his career on an out-of-home media team before moving into integrated digital and traditional advertising. He has planned everything from multimillion-dollar paid social campaigns to custom integrations with Amazon, across automotive, healthcare and more.

Eric Barbato

Eric Barbato

Technical Consultant

Eric has more than 10 years in performance marketing. He started on the agency side working with brands like Nissan, Oakley, Domino's and the American Heart Association, and today manages around $1M a month in paid media across Google, Meta, TikTok, LinkedIn and programmatic. He handles the technical side: search, paid social, video, tracking and reporting.

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Let's work together

Tell us what you're working on. We'll take a look and give you an honest take on what would help most.

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